The best way to think about utility NFTs is similar to a country club membership. By purchasing a utility NFT, you also get access, opportunities, and perks along with it. Some utility NFTs come with access to a closed discord channel, access to in person events, or maybe even a phsyical item such as a watch. Many clothing brands are getting into utility NFTs to offer access to exxclusive drops for new products to only NFT holders making them valuable and often times an investment for holders.
